




Campaign Objective
Inspire job seekers to sign up for a Salesforce Trailhead ID account.
Our Strategic Approach
• Guiding individuals toward their next career move within the Salesforce ecosystem
• Empowering new beginnings, career transitions, and future-forward career paths
• Helping transform professional visions into reality through strategic support
• Making boundless opportunities feel focused, attainable, and actionable
• Featuring real customers who are authentic with connected stories woven into visuals
• Empowering new beginnings, career transitions, and future-forward career paths
• Helping transform professional visions into reality through strategic support
• Making boundless opportunities feel focused, attainable, and actionable
• Featuring real customers who are authentic with connected stories woven into visuals
Salesforce Creative Team
Domenique Sillett Buxton, Joel Wheat, Sarah Ranney, Mariah Kline, Paul Antonson, Amanda Vo, Teddy Lewis
External Creative Partners
Jessica Hische

Free to Dream Bigger • Salesforce Developers

Free to Flourish • Salesforce Architects

Free to Discover • Salesforce Administrators

Free to Reinvent • Salesforce Consultants

Free to be Curious • Salesforce Trailblazers
